Expel insider · 1 MIN READ · DAN WEBB · MAY 13, 2024 · TAGS: Careers / Company news
A vendor’s channel program relies on a multitude of factors to make it a success. Teams across the organization need to be invested in the channel program to help it soar, as we saw when we launched our re-vamped channel program last year. I was (and still am) so proud with how the entire organization came together to lay the foundation for our channel success, and re-affirm our commitment as a partner-first organization.
Today, two Expletives who play instrumental roles in the success of our channel program and strategy—Liz Cook, Director, Americas Marketing, and Kaitlin Waite, Principal, Channel Marketing & Alliances—have been named to CRN’s prestigious Women of the Channel list for 2024.
Every year, CRN highlights women from vendor, distributor, and solution provider organizations whose vision and leadership have a beneficial influence on the technology industry. The CRN 2024 Women of the Channel honorees are creative, strategic leaders who show ongoing commitment to using their skills to innovate and drive success for their partners and customers.
With this recognition, CRN honors these women leaders for their unwavering dedication and commitment to furthering channel excellence.
In addition to helping launch our new channel strategy, Liz and Kaitlin played a huge role in the launch of the Expel Partner eXchange (EPX—our new partner portal), our strategic partnership with Visa, and our investment in Expel’s cloud marketplace partnerships. They’ve been instrumental in enabling critical partners to sell and support Expel and collaborate closely with our extended team of channel professionals.
Jennifer Follett, VP, U.S. Content and Executive Editor at CRN said, “It is a great privilege to honor the remarkable achievements of these women leaders in the IT channel. Each woman on the list has demonstrated a deep commitment to innovation and leadership that advances their organizations and drives transformation and success across the IT channel.”
I honestly couldn’t be prouder of these two amazing colleagues, and they truly earned their spots on this list. Check out Liz’s and Kaitlin’s entries, as well as CRN’s Women of the Channel page to see the full list, and keep your eyes peeled for the June 13 issue of CRN to see the list in print.
